Keith McKinney was a great help. Excellent job with helping me pick out the best car for me.

Worked with Keith McKinney today to get my husband’s new Toyota Tacoma. Keith was great: informed, helpful, yet not pushy at all. I really appreciated him giving us the space to discuss this decision without us having to ask. Great dealership and great salesman!

Keith McKinney is a great sales person his warm smile and personality is a plus. We have been buying cars from him for the past 15 years and we love working him. Keep up the great work as you help others fulfill their dream of car ownership.

We purchased a truck from this location and we have had the best experience. Tony was our salesman and was wonderful. Blake and the whole service team is amazing as well. Really everyone we have had contact with at this location has been so helpful. Thank you!!! 🎨🫟

Santa came early! Excellent customer service in Hernando at Principle Toyota! Well worth the drive from Memphis,Tennessee! I was treated royally by our salesman, Wes Lambert. He gave me 5 star service and was very professional! I love my Toyota Rav4!

My salesman was helpful and made by buying experience the best ever

We worked with Malachi Rasar. He was so nice and made our experience enjoyable and seamless. He understood everything we wanted in our vehicle, and he went above and beyond to make our wishes come true. The entire team that works there is amazing, very tight and precise. Everything flows and the process was so smooth. This was the first place we looked for our car, and our experience could not have gone better.

Reggie was fantastic. Made buying super easy and a great experience. First time I have ever been to Hernando, but thanks to my buying experience, it will not be my last. Great dealership and employees.

Dustin and Mike were wonderful as always!.

Lincoln was great to deal with!!

Thank you Keith McKinney for helping me with the purchase of my brand new 2026 Toyota Camry 🔥🔥

Lincoln was very patient with all of our questions! It was a rainy day and we looked at tons of cars until we found the perfect car. We love it!

Thank you Mr McKinney for help me look for a vehicle. We love our Toyota Highlander!

Dustin Hall went out of his way to hunt down the exact GR Corolla I wanted with the exact color, trim and everything else. He made the entire process of trading in my old car and buying my new one effortless on my end. Joe Gilsdorf in the finance department also made everything super easy and he was very upfront and clear about all the options he was offering me. Principle Toyota of Hernando 4 Life! 🤘

Kevin is the 🐐

Go ask for Lincoln Hendrix! The best!

very knowledgeable and friendly staff. Selection was limited compared to other bigger dealerships but they can get trades with other dealers for what you would want.

In and out.

Thank you Kieth McKinney for helping my cousin with getting a brand new fully loaded 2025 Toyota Camry!!

Anthony is the best!!!!